With its art décor-inspired architecture and many dining, arts and entertainment options, the Tower District just north of downtown Fresno, Calif., is a highly desirable area to live. Unfortunately, affordable housing can be hard to find — putting the district out of reach for many entry-level renters.
But now just to the south — on what previously was an empty and unsightly lot — a new 31-unit live/work development called 541 @ South Tower offers an affordable, stylish alternative for young professionals. Located between the Tower District and downtown Fresno, the development was designed by Marvin Armstrong, Architect and features the art-deco flair seen on many area buildings: curved ornamental elements and geometric designs outlined in what appears to be colorful neon. However, the lighting is actually iLight Plexineon — LED fixtures that offer all the advantages of neon, without the downsides.