The W Hotel New York-Times Square recently unveiled a $10 million renovation of its lobby — known at all W hotels as “the Living Room.”
Evoking eras gone by, from gilded theaters to disco, the space celebrates Times Square in all its grit and glory — including as an iconic New Year’s Eve destination.
That pivotal passage of time is immediately apparent as guests check in. Behind the welcome desk, a countdown to the new year is among several animations made possible by a creative use of iLight Plexineon White LED light fixtures. Also, in the nearby bar/lounge area, Plexineon provides a stunning geometric backdrop for a DJ booth and dance floor.