How to Market Your Architecture or Lighting Design Firm

Apr21
How to Market Your Architecture or Lighting Design Firm

COVID-19 has redefined the way architecture and lighting design firms do business. Fewer opportunities to meet with clients and demonstrate products in person are just a few roadblocks firms are working to overcome. For firms to succeed and thrive in this new environment, their marketing and sales teams must revisit and refresh their communications strategies. Architecture and lighting design firms may find it difficult to stay top of mind, introduce new products, and help clients visualize spaces during the ongoing COVID-19 pandemic. Additionally, developing original marketing materials and campaigns to achieve these goals can be time-consuming and expensive....


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Toolbox: 5 Interior Design Trends for 2021

Apr21
Toolbox: 5 Interior Design Trends for 2021

People are spending more and more time at home these days. Architects, lighting professionals, and interior designers are taking this unique opportunity to completely reimagine residences with smart, bold, and eco-friendly concepts and products. High-end residential clients are gravitating toward spaces that celebrate the beauty of nature indoors — and the heart of the home outdoors. Designers are keeping these critical factors in mind to bring their client visions to life amid the ongoing COVID-19 pandemic. While designers are not able to predict what might happen in 2021, they can look forward to a number of exciting interior and lighting design trends. Read about the trends below and learn how you can apply them to your high-end residential projects....


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Toolbox: 9 Tips for Illuminating Hotel Rooms

Apr21
Toolbox: 9 Tips for Illuminating Hotel Rooms

First impressions matter, especially in the hospitality industry. Hotel guests expect a top-notch experience from the moment they check in to the moment they check out. Beyond superior customer service, many guests place utmost importance on the comfort, quality, and design of their rooms. Light plays a critical role in elevating all three of these elements. A thoughtful lighting design is just as essential as plush beds and five-star amenities. Paying close attention to fixture finishes and light switch locations, for example, can transform hotel rooms into stylish yet functional escapes guests look forward to visiting time and time again. Read Lynne Hickin’s piece for Hotel Designs below to learn how to enhance the guest experience with light in any hotel room...


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Fish & Richardson: Protecting Big Ideas at the Speed of Light

Feb21
Fish & Richardson: Protecting Big Ideas at the Speed of Light

Fish & Richardson, a leading intellectual property law firm based in Washington, D.C., specializes in protecting and advancing big ideas. A one-of-a-kind matrix of Luminii lighting in the firm’s office exemplifies these big ideas, in addition to conveying a sense of order and supreme diligence.


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iilluminati: Brian Wiley, Schuler Shook

Feb21
iilluminati: Brian Wiley, Schuler Shook

Brian Wiley is as dynamic as the Chicago skyline he helps illuminate. As a lighting designer at Schuler Shook, Wiley is breathing new life into historic Chicago landmarks, high-end hospitality spaces, and public environments with a bold and innovative approach to lighting design.

Currently, Wiley and other designers from Schuler Shook are illuminating the exterior of the Tribune Tower Redevelopment, a multi-year project transforming the former home of the Chicago Tribune into luxury condominiums. When he’s not at work, Wiley lends his design expertise to illuminate nonprofit events benefitting his local community.

We were thrilled to speak with Wiley and learn more about his work. Read our interview with the talented lighting designer to learn about his upcoming projects, favorite lighting techniques, advice to aspiring designers, and predictions for the industry’s future.


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