Opinion: The Lighting Industry Needs an Efficiency Revolution, by Michael Kershner, Lighting Designer

Apr21
Opinion: The Lighting Industry Needs an Efficiency Revolution, by Michael Kershner, Lighting Designer
All sectors of the lighting industry must come together and embrace innovation in order to survive today’s business climate, according to Michael Kershner. As the founder and principal of Innovating Lighting Consultants (ILC), a lighting design and procurement firm based in Denver, Colorado, Kershner recognizes expansion opportunities for lighting designers, specifiers and manufacturers alike....
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Toolbox: Rachael Stoner

Apr21
Toolbox: Rachael Stoner
The smallest details can make or break a guest’s experience in hotels, restaurants, casinos and other hospitality spaces. These details can also impact hospitality management teams and their ability to run smooth, effective operations. Seasoned lighting designers ask a variety of questions to understand these nuances, allowing them to create the perfect ambience for guests and clients alike. What emotions should guests feel when they enter and spend time in a space? What lighting approaches should be implemented to support clients and their operations?...
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How to Market Your Architecture or Lighting Design Firm

Apr21
How to Market Your Architecture or Lighting Design Firm
COVID-19 has redefined the way architecture and lighting design firms do business. Fewer opportunities to meet with clients and demonstrate products in person are just a few roadblocks firms are working to overcome. For firms to succeed and thrive in this new environment, their marketing and sales teams must revisit and refresh their communications strategies. Architecture and lighting design firms may find it difficult to stay top of mind, introduce new products, and help clients visualize spaces during the ongoing COVID-19 pandemic. Additionally, developing original marketing materials and campaigns to achieve these goals can be time-consuming and expensive....
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Toolbox: 5 Interior Design Trends for 2021

Apr21
Toolbox: 5 Interior Design Trends for 2021
People are spending more and more time at home these days. Architects, lighting professionals, and interior designers are taking this unique opportunity to completely reimagine residences with smart, bold, and eco-friendly concepts and products. High-end residential clients are gravitating toward spaces that celebrate the beauty of nature indoors — and the heart of the home outdoors. Designers are keeping these critical factors in mind to bring their client visions to life amid the ongoing COVID-19 pandemic. While designers are not able to predict what might happen in 2021, they can look forward to a number of exciting interior and lighting design trends. Read about the trends below and learn how you can apply them to your high-end residential projects....
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Toolbox: 9 Tips for Illuminating Hotel Rooms

Apr21
Toolbox: 9 Tips for Illuminating Hotel Rooms
First impressions matter, especially in the hospitality industry. Hotel guests expect a top-notch experience from the moment they check in to the moment they check out. Beyond superior customer service, many guests place utmost importance on the comfort, quality, and design of their rooms. Light plays a critical role in elevating all three of these elements. A thoughtful lighting design is just as essential as plush beds and five-star amenities. Paying close attention to fixture finishes and light switch locations, for example, can transform hotel rooms into stylish yet functional escapes guests look forward to visiting time and time again. Read Lynne Hickin’s piece for Hotel Designs below to learn how to enhance the guest experience with light in any hotel room...
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