For example, my background is in lighting design and distribution. For designers, the act of specifying products should be much less complicated so we can spend more time being creative. As for distribution, we need to strive to build internal systems that compare to the large e-commerce platforms in terms of simplifying order processes and increasing transparency.
The last revolution I mentioned earlier involved introducing LEDs as a main light source, which really only required participation from manufacturers to achieve a lasting impact. It was much easier for one entity in the supply chain to implement this large shift in thinking rather than numerous entities. In turn, the industry quickly moved from more traditional light sources to LEDs over a decade or so.
The process revolution I am proposing is more difficult because it involves every member in the chain, but in the end, it will lead to higher profit margins across the industry if accomplished.
As author and brand futurist for Nike and other well-known brands, Simon Mainwaring, said, “Effectively, change is almost impossible without industry-wide collaboration, cooperation, and consensus.”