COVID-19 has redefined the way architecture and lighting design firms do business. Fewer opportunities to meet with clients and demonstrate products in person are just a few roadblocks firms are working to overcome. For firms to succeed and thrive in this new environment, their marketing and sales teams must revisit and refresh their communications strategies. Architecture and lighting design firms may find it difficult to stay top of mind, introduce new products, and help clients visualize spaces during the ongoing COVID-19 pandemic. Additionally, developing original marketing materials and campaigns to achieve these goals can be time-consuming and expensive....
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